How Wake The Tiger Measured and Reduced Carbon Emissions
Entertainment & Visitor Attractions · Case Study
Helping purpose-led attractions build a verified carbon footprint, improve Scope 3 reporting, and plan a path to net zero.
Third Year Partnership
Our ongoing partnership with Wake The Tiger continues to deliver measurable sustainability progress, supporting their B Corp commitments and long-term net zero goals.
Before Using The Carbon Stamp
- Wake The Tiger had spend-based carbon data, but this broad estimate lacked precision and didn't show how to meaningfully reduce emissions.
- The team had limited clarity on Scope 3 reduction opportunities, especially for visitor travel, marketing, and supply chain inputs, making it hard to target action.
- There was no structured reduction plan in place, and no benchmark to track improvements or align with best practice frameworks like B Corp or Net Zero.
After Using The Carbon Stamp
- Wake The Tiger received a detailed strategic roadmap to reduce emissions, focused on realistic, impactful opportunities across their operations.
- We provided clear steps to replace spend-based estimates with proper activity data, helping them improve accuracy in future reporting.
- They now have a practical framework to engage their team in tracking emissions, identifying Scope 3 hotspots, and aligning efforts with their long-term sustainability goals.
The Company
Wake The Tiger is the world's first "Amazement Park", a radically creative, immersive art venue based in Bristol. Attracting over 160,000 visitors annually, the park combines storytelling, education, and environmental consciousness in an entirely unique format.
As a certified B Corporation, Wake The Tiger prioritises environmental accountability. But with growth came complexity, especially around Scope 3 emissions from thousands of visitors and indirect supply chain activities.
The Challenge
Wake The Tiger previously used a third-party consultant but faced key challenges:
- Costs were too high for ongoing reporting
- Spend-based data lacked clarity for reduction planning
- No structured approach to gather actionable activity data
They needed a practical, SME-friendly solution to meet reporting standards and build a credible roadmap to net zero.
How The Carbon Stamp Helped
We partnered with Wake The Tiger to replace rough estimates with a credible, streamlined carbon footprint, designed specifically for creative SMEs.
- Redefined Scope & Boundaries: Redefined scope and boundaries during onboarding to align with GHG Protocol and correct gaps in previous reporting.
- Verified Carbon Impact Report: Delivered a verified carbon impact report with breakdowns by category and year-on-year comparison.
- Emissions Reduction Roadmap: Provided a clear emissions reduction roadmap covering short-term actions and long-term net zero alignment.
Key Benefits Achieved
| Benefit | Outcome |
|---|
| Verified GHG Reporting | Emissions mapped across all scopes using GHG Protocol |
| Visitor Travel Analysis | Quantified carbon impact from 160,000+ guests annually |
| Net Zero Strategy | Reduction targets set: 50% by 2035, net zero by 2050 |
| B Corp Alignment | Supports reporting for sustainability certifications and investors |
| Decision-Ready Insights | Hotspots identified to focus reduction efforts |
Looking Ahead
With a verified carbon footprint and strategy now in place, Wake The Tiger is ready to turn insight into action. The Carbon Stamp remains a trusted partner as they explore the next stage of immersive, data-driven sustainability.
- Interactive Sustainability Messaging
- Supply Chain Emissions Tracking
- B Corp Net Zero Leadership
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