How WAKE THE TIGER
Measured and Reduced
Carbon Emissions
Helping purpose-led attractions build a verified carbon footprint, improve Scope 3 reporting, and plan a path to net zero.
Before Using The Carbon Stamp
Wake The Tiger had spend-based carbon data, but this broad estimate lacked precision and didn't show how to meaningfully reduce emissions.
The team had limited clarity on Scope 3 reduction opportunities, especially for visitor travel, marketing, and supply chain inputs, making it hard to target action.
There was no structured reduction plan in place, and no benchmark to track improvements or align with best practice frameworks like B Corp or Net Zero.
After Using The Carbon Stamp
Wake The Tiger received a detailed strategic roadmap to reduce emissions, focused on realistic, impactful opportunities across their operations.
We provided clear steps to replace spend-based estimates with proper activity data, helping them improve accuracy in future reporting.
They now have a practical framework to engage their team in tracking emissions, identifying Scope 3 hotspots, and aligning efforts with their long-term sustainability goals.
"This is the second year we have used The Carbon Stamp to report our carbon footprint, and the process was even more streamlined this time around! Frazer was incredibly accommodating when I suggested using new software that integrates with our accounting package. I was initially concerned it might step on his toes, even though it made my data gathering a million times easier, but he embraced it completely, and we learned a lot together along the way.
Both personal and professional, I wouldn't hesitate to recommend Frazer to any business looking to calculate, document, and reduce their carbon footprint. Thank you again!"
The Company
Wake The Tiger is the world's first "Amazement Park", a radically creative, immersive art venue based in Bristol. Attracting over 160,000 visitors annually, the park combines storytelling, education, and environmental consciousness in an entirely unique format.
As a certified B Corporation, Wake The Tiger prioritises environmental accountability. But with growth came complexity, especially around Scope 3 emissions from thousands of visitors and indirect supply chain activities.
The Challenge
Wake The Tiger previously used a third-party consultant but faced key challenges:
They needed a practical, SME-friendly solution to meet reporting standards and build a credible roadmap to net zero.
How The Carbon Stamp Helped
We partnered with Wake The Tiger to replace rough estimates with a credible, streamlined carbon footprint, designed specifically for creative SMEs.
Redefined Scope & Boundaries
Redefined scope and boundaries during onboarding to align with GHG Protocol and correct gaps in previous reporting.
Verified Carbon Impact Report
Delivered a verified carbon impact report with breakdowns by category and year-on-year comparison.
Emissions Reduction Roadmap
Provided a clear emissions reduction roadmap covering short-term actions and long-term net zero alignment.
Key Benefits Achieved
| Benefit | Outcome |
|---|---|
| Verified GHG Reporting | Emissions mapped across all scopes using GHG Protocol |
| Visitor Travel Analysis | Quantified carbon impact from 160,000+ guests annually |
| Net Zero Strategy | Reduction targets set: 50% by 2035, net zero by 2050 |
| B Corp Alignment | Supports reporting for sustainability certifications and investors |
| Decision-Ready Insights | Hotspots identified to focus reduction efforts |
Looking Ahead
With a verified carbon footprint and strategy now in place, Wake The Tiger is ready to turn insight into action. The Carbon Stamp remains a trusted partner as they explore the next stage of immersive, data-driven sustainability.